Cigarettes in Denmark - New Market Study Published
E-cigarettes are rapidly gaining popularity and are emerging as a competitor to traditional cigarettes in Denmark. Usage increased particularly fast, by up to 50%, in 2013 where e-cigarettes' smoking prevalence reached 3.4% equalling 200,000 adults. In cigarette volume terms, e-cigarette consumption increased by around 170,000 sticks to reach 500,000 in total in 2013. This accelerated growth was most likely down to the increase of taxation on traditional cigarettes in April 2012, the tightening of smoking laws in August 2012 which...
View full press release