Cosmetics Demand in Rural Markets Provokes Its Expansion in Smaller Towns
Indian cosmetic industry has been witnessing rapid strides over the past few years. The aggressive marketing & distribution strategy being adopted by companies are opening gateways for the companies to tap new markets. According to a new report by RNCOS, “Indian Cosmetic Market Outlook 2018”, various companies, like Revlon, are expanding their reach to rural markets to take on its rivals, so that it adds to its strength.
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