The Marketing Heaven's Social Media Marketing Strategies Replicated by Government
It has just hit the headlines that the government has spent $630,000 buying Facebook likes. While many pundits have viewed this as a controversial decision in times of swinging austerity in other departments, business insiders have claimed the move has a strong logic to it, and cite a failure of the department to capitalize on the momentum built by such investment on the lack of social media engagement, rather than on the strategy itself. This has many businesses re-evaluating such...
View full press release