Recent Study: Rtds/High-Strength Premixes in Canada
As the popularity of wine, craft beer, high-end spirits and cider continues to increase, RTD/high-strength premixes are being passed by. The RTD/high-strength premix market attracts a younger demographic, including millennials and 18-24 year-olds, who are actively seeking something different from what used to be popular. In many cases, the RTD fad was before the time of this younger consumer group, who are more interested in trying the spirits seen on "Mad Men", or spiced rum from Captain Morgan. Although the...
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