Ranges, Ovens, Cooktops and Microwaves - US - October 2014 - Market Growth,Analysis
While external economic factors are lifting the category as a whole, manufacturers and retailers can gain competitive advantage by catering to a wide variety of lifestyle needs. For many, especially aging Boomers, healthy, fresh eating is an increasingly compelling concern. Younger adults, on the other hand, may see a new cooking appliance as an opportunity to explore new cuisines.
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