Vitarank Makes Use of Google's Multi-Channel Funnels and Attribution Modeling Tools for Effective Marketing Campaigns
According to a recent analysis from Google Analytics (across all industries in the US), in general, a customer’s online purchase decision has grown to be multi-faceted. The journey a customer has to go through before buying something online is affected by a number of media channels affecting brand identity. This calls for a better understanding of how to enhance online marketing programs. Below are the results of Google Analytics’ report for Q4 2014 with interpretations and recommendations.
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