Payday Loans Provider Uncle Buck Comments on CMA's Work on Lead Generators
The CMA’s payday lending investigation recently widened its terms of reference to include lead generators. Following further work, the CMA say that the role of lead generators contributes materially to the Adverse Effect on Competition (AEC). The findings include that many consumers are not aware when they apply for a loan that this is via a lead generator’s website, believing they are applying to a lender directly, and there is a lack of transparency in how lead generators describe the...
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