Travel Agencies Must Embrace Mobile Technology
According to the new Travel Flash Report by the New York Advertising firm Criteo, in the first half of 2014, 40% of Americans booked some form of travel – flight, car rental, hotel – on a mobile platform. Mobile bookings have increased by an upwards of 20% in just the first six months of 2014. This is much greater than desktop bookings, which only had an increase in bookings by 2%. This reveals that mobile is quickly becoming a person’s...
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