"Fast Food in Portugal" Published
Fast food is ditching standardisation and embracing new meal concepts. The trend is not new but reached a new high in 2013 as chains such as H3, Prego Gourmet, MiiT and Noori continued to expand in the market. A common trend among most of the fast food chains on the way up is the perceived quality and freshness of their meals. Some of them go as far as to present themselves as gourmet options. This trend is common to all...
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