Global Beverage Can Market Report: 2014 Edition
Packaging is one of the most crucial factors in any industry. Its key purpose is to protect the content it stores for distribution, storage, sale and use and also to enhance the visual and physical properties that make it stand out from the crowd, and connect with consumers, as part of the brand experience. The main objective of packaging is to glamorize the product in order to gain the customers attention. For many consumer goods, packaging is also an essential...
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