New Report Available: Travel Retail in Morocco
During 2013, travel retail in Morocco increased by 2% in offline current value sales and by 16% in online current value sales. The category is highly fragmented and the many strong players in the category are gradually expanding their online presence by investing in partnerships with leading travel and tourism search engines and travel retail websites. Social media platforms are also being used intensively and extensively to promote travel retailers and their various different offers.
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