Mobile Commerce in Latin America: Opportunities for MNOs Beyond Payment; New Report Launched
Mobile Commerce in Latin America: Opportunities for MNOs Beyond Payment a Telecom Insider Report, briefly describes the concept of m-commerce and showcases the m-commerce value chain, which includes mobile-responsive and mobile-based merchants. We discuss the drivers and challenges for MNOs to increase their presence within the m-commerce value chain in Latin America, analyzing the impact on MNOs under a technology, demand and competitive perspective. We conclude with some case studies and outline the opportunities to MNOs to improve their positioning...
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