Growing Demand from Western and Northern Region Driving the India Flavoured Milk Industry
Due to the increasing penetration in Tier-2 and Tier-3 cities in western and northern region by local and national players through improving distribution channel and increasing product portfolio, by offering different new flavours are driving the flavoured milk market. Further factors like government support, positive consumer perception about the health benefit, teenage population are main reason for its stupendous growth over the past few years.
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