The Rise of the Savvy Gadgettes
Cast aside the notion that technology is the domain of male gearheads. Now big business, particularly hi-tech manufacturers, is scrambling to get a piece of the modern woman consumer. When it comes to IT products, the female consumer is hardly your traditional gadget-fixated, spec-obsessed nerdy archetype. Financially independent and well-educated, the women of today demand form and function, style and substance.
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