New Release of a Report on Clorox Green Works Case by Marketsensus
Marketsensus has just released a report regarding the Clorox Green Works case. This report on Green Works forms part of Datamonitor's case studies series, which explores business practices across a variety of disciplines and business sectors. It looks at how Clorox has successfully entered the natural cleaning product category, enhancing its performance in the stagnant household products market, despite accusations of greenwashing.
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