Traditional Matcha Production Sets New Standard for Tea Industry
Matcha farmers in Japan have a hard time keeping up with the demands of the modern food industry. Producing Matcha the way it has been done for almost a thousand years in Japan is a difficult and labor-intensive process. Matcha was in the past a luxury product for the rich and the monks of the Buddhist monasteries. Today's demand for the product by far exceeds what the Japanese farmland can produce by using the original methods of Matcha farming.
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