Reducing the Weight of Packaging Opens Up New Consumer Opportunities: Uwrap Comments
A new report released by the environmental newsletter Use Less Stuff (ULS) has revealed that packaging choices are increasingly driven by customer perceptions and requirements. Especially notable in 2016 is that customers are concentrating on sustainable and ethical solutions; associating this with quality. Hence there is pressure, in order to retain popularity, for packaging to be streamlined and minimizing wastage; hence why more customers than ever are equating a low packaging weight with a higher quality product. Therefore, making their...
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