Revealed: Google Changes Its Algorithm over 600 Times a Year – Businesses Need to Adapt
Recent reports have drawn attention to the news that Google, the prominent search engine, annually changes its search algorithm at least 600 times. These often take the form minor modifications, but sometimes they take the form of major updates, often named – such as the recent 'Hummingbird' – which affects search results and rankings in a number of ways. This means that businesses wanting to perform well and rank highly in the search engines need to have an online optimisation...
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