Insurance Competitor Profile: Sainsbury's; New Report Launched
Sainsbury's is a retailing giant and the UK's second-largest supermarket brand. As with rival Tesco, Sainsbury's Bank spread its wings into the financial services industry in the 1990s and is now a well-established name in personal lines, able to play off its brand recognition, cross-selling capability, and strong understanding of its customers. A reduction in marketing activity around its personal lines insurance portfolio in a highly competitive market has seen Sainsbury's remain below Tesco (and other retail brands in some...
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