European New Car Market: from Recession to Recovery
Marketsensus has just released a market report on the car market of Europe. As some of the key European markets witnessed double digit declines (during the downturn), various new trends emerged in the automotive industry. The report discusses the changes that swept the market in the downturn and how these will shape the future industry dynamics, and more specifically how can market players capitalize on the 'green shoots' and the niche opportunities.
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