Consumer Trends & Opportunities in Travel and Tourism Industry in China to 2020
An expanding economy and low unemployment rate (4.05% in 2015, according to IMF) continued to encourage the growth of domestic and outbound tourism in 2015. This strong growth is likely to continue over the forecast period. Chinas inbound tourism recorded 2.3% growth in 2015, which can be largely attributed to the Chinese tourism boards promotional campaigns.
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