In a World Where Admen Tout TV and Internet, One Radio-Only Firm Flourishes
"Radio is not an afterthought," says Mark Lipsky, founder and CEO of The Radio Agency, in an eponymously titled article recently released on his firm's website. The write-up delves into why radio advertising is a primary and effective driver in this day and age. While most ad agencies funnel roughly 93 to 94 percent of their clients' budgets away from radio, Lipsky's firm dedicates 100 percent of its focus to radio's many platforms of Sound Advertising.
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