The Radio Agency's CEO Discusses Sports Radio's "Coming of Age" in an Interview with Media Life Magazine
Media Life Magazine recently published an article that sheds light on the maturation of the SportsTalk radio platform. The write-up by Diego Vasquez features a number of quotes by The Radio Agency's founder and CEO, Mark Lipsky, who shared his views and expertise on the subject. Lipsky heads up a leading direct response radio advertising firm, and in the interview, he delved into SportsTalk's evolution overall, and how the SportsTalk Radio format survived its growing pains to become an integral...
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