AutoAwards' "Keep It Local" – Dealerships Keep Downtown Business Thriving in the Face of Online Commerce
AutoAwards reports continued growth of their "Keep it Local" network. "Keep it Local" was launched in 2012 as a turn-key tool for automotive dealerships to create a network of hand-picked local business that offer exclusive perks and discounts to their customers. Similar to the American Express, "Shop Small" campaign, "Keep it Local" connects dealerships with local brick-and-mortar merchants in the community that provide exclusive ongoing offers to the dealerships' customers. With hundreds of participating partners, the "Keep it Local" program...
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