BFSI A2P SMS Market: Dynamics and Trends Such as Drivers, Restraints and Opportunities That Influence the Current Nature and Future Status
Application-to-a person (A2P) is a type of mobile SMS service sent from an application, particularly a web application, to a mobile subscriber. The common application of A2P SMS in the BFSI industry includes several messages related to the banking transactions, money transfer, one time password (OTP), bill payments on various bank's merchant sites. The growth of mobile banking is resulting into an increase in number of marketing activities by application developers and marketers, which is accelerating the growth of A2P...
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