Email Marketing: Growing Number of Email Users to Fuel Adoption of Email Marketing
The global email marketing market is fragmented. There is intense competition in the market between players such as Microsoft Corp., IBM, Zoho Corp., Responsys Inc., and Epsilon. These companies collectively accounted for 44% of the market in 2016, states Transparency Market Research (TMR) in its new report. The competition is mainly between established players, who are providing solution and services to end use industries. High investments in various technologies and innovations for email marketing the market. Technical advancements in tools...
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