Portland, OR -- (SBWIRE) -- 03/06/2018 -- Green building employs pollution free production technology and low energy manufacturing processes, which helps control expenses and environmental hazards. The demand for raw materials used in green building materials market has increased considerably over the years, whereas the sources from which these raw materials are derived are limited in nature. The raw material differentiation is less in the market. Majority content employed in production of advanced green building materials constitute of tailings, garbage, and waste materials. Switching cost is moderate due to significant number of suppliers in the green construction materials industry. Raw material suppliers have decent distributing networks through which they supply raw materials across the globe. Thus, considering all aforementioned factors and their overall impact, the bargaining power of supplier is average in this market.

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Building and construction sector accounts for more than two-thirds of total greenhouse gas emissions across the globe. Thus, there is a great potential for reducing greenhouse emissions by enhancing the energy efficiency of buildings and communities. Reductions in greenhouse emissions can be accomplished by construction of new green buildings with low energy consumption and retrofitting of existing buildings.

Emission reduction potential of green building materials, high asset value of green buildings, growth in public awareness regarding green materials, and increase in client & market demand are the major factors that drive the green building materials market across the globe. In addition, reduction in operating costs and enhanced worker productivity due to healthier indoor environment supplements the market growth. A wide variety of green building materials are available in the market including linoleum, galvalume panels, and fiber-cement composites. New low-rise and high residential buildings, retrofits of existing buildings, and new industrial buildings are the major areas where growth of green building materials is expected. DGNB, LEED, BREEAM, HQE, and EnergyStar are some of the certification systems that evaluate performance of the green buildings. They rate the buildings according to some set standards.

Exterior products accounted for more than one-third of the market in terms of revenue in 2015. Employment of green building exterior products in construction industry offers energy efficiency, durability, low maintenance, and operation cost and waste reduction over traditional construction techniques. Residential buildings segment holds the largest share by application in terms of revenue and is expected to grow at a CAGR of 11.2%. Increase in concerns regarding rise in energy prices, accelerating climate change, negative health impact associated with building materials, and stormwater runoff polluting rivers and lakes have reinforced the need for green building construction in the residential sector.

Eco-friendly nature, durability, and energy efficiency of green building materials make them ideal for use in designing of residential and non-residential buildings. In addition, government in developed countries has introduced policies and incentives to encourage green construction, which supplements the growth of this market. Leadership in Energy and Environmental Design (LEED), Building Research Establishment Environmental Assessment Method (BREEAM), and Green Building Evaluation Labeling (GBEL) are some of the rating systems for green buildings in U.S., UK, and China, respectively. Innovation of new advanced technologies and increase in R&D activities to study effective design procedures and construction techniques will boost the green building materials market demand. Cost concerns and market barriers though hinder the market growth, rise in growth of construction industry provides a great potential for market expansion of green building materials.
Porter's Five Forces Analysis:

Green building employs pollution free production technology and low energy manufacturing processes, which helps control expenses and environmental hazards. The demand for raw materials used in green building materials market has increased considerably over the years, whereas the sources from which these raw materials are derived are limited in nature. The raw material differentiation is less in the market. Majority content employed in production of advanced green building materials constitute of tailings, garbage, and waste materials. Switching cost is moderate due to significant number of suppliers in the green construction materials industry. Raw material suppliers have decent distributing networks through which they supply raw materials across the globe.

Cost Concerns and Market Barriers

A wide variety of cost concerns and market barriers exist in the green building construction market including "split incentive" barrier, i.e., owners of the houses don't make effective investments in their properties as the occupants reap benefits from these investments and not owners. A total of 40% of commercial buildings and 32% of households are rented or leased.

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