Albany, NY -- (SBWIRE) -- 10/29/2014 -- The ethnic foods operator is caught between trying to offer authentically ethnic foods while catering to an audience that wants to exert control over every aspect of their dining experience. Consumers indicate they are looking for new food experiences, but are anxious about not knowing enough about a menu item’s more exotic or unusual ingredients. Using the menu and service team to educate consumers about ethnic ingredients and components can help with familiarity and make diners comfortable enough to want to try something new.

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Table of Content

Scope and Themes

What you need to know
Definition
Data sources
Mintel Menu Insights
Consumer qualitative research
Consumer survey data
Abbreviations and terms
Abbreviations
Terms

Executive Summary

The percentage of full- and limited-service ethnic restaurants is growing
Figure 1: Principal menu type, full- and limited-service restaurants, 2002-2012
A focus on new flavor experiences and health draws consumers to ethnic foods
Figure 2: US Per capita availability of fresh vegetables, 1970-2012
Expanding ethnic populations fuel a growing interest in ethnic foods
Eating ethnic foods at home saves money and time
For many, trying new ethnic flavors is a risky business
Figure 3: Trial drivers of ethnic items, August 2014
Households with children are more open to trying different types of ethnic and fusion foods
Figure 4: Perceptions of ethnic item formats, by presence of children in household, August 2014
Those aged 25-34 are more open to ethnic combinations than those 55+
Figure 5: Perceptions of ethnic item formats, by age, August 2014
Customization key to enticing consumers to trial
Figure 6: Behaviors and attitudes toward ethnic items, August 2014
What we think

Issues and Insights

How to entice less adventurous consumers to try new ethnic dishes?
The issues
The implications
Does the authenticity of an ethnic food really matter?
The issues
The implications
How to compete with products people cook at home?

Trend Applications

Trend: Make It Mine
Trend: Sense of the Intense
Trend: Why Buy

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