Northbrook, IL 60062 -- (SBWIRE) -- 11/14/2023 -- The global Mobile Threat Defense Market size is estimated to be worth USD 2.6 billion in 2023 and is projected to reach USD 7.2 billion by 2028, at a CAGR of 22.9% during the forecast period, according to research report by MarketsandMarkets™.

The mobile threat defense market's momentum is primarily propelled by a convergence of factors that underscore the growing significance of mobile security. With the persistent surge in mobile device adoption, users across various industries rely heavily on smartphones and tablets for an array of professional tasks and accessing sensitive information.

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This widespread mobile integration has made mobile endpoints an attractive target for cybercriminals, fueling the demand for MTD solutions to protect against evolving threats. The pandemic has accelerated the adoption of remote and hybrid work models, further intensifying the need for mobile security as these devices increasingly serve as the primary gateway to organizational networks and data. The dynamic threat landscape, coupled with stringent data protection regulations and a heightened awareness of mobile-specific vulnerabilities, are collectively driving the rapid growth of the MTD market.

By OS, the iOS segment to register the highest growth rate during the forecast period

The iOS segment is anticipated to exhibit the highest Compound Annual Growth Rate (CAGR) in the mobile threat defense market. This growth is driven by several factors, including the widespread use of iOS devices in enterprise settings, the stringent security measures implemented by Apple, and the increasing recognition of iOS's vulnerability to targeted cyber threats. As businesses integrate iOS devices into their operations, the need for robust MTD solutions specifically designed to protect these platforms becomes paramount. This has led to a surge in demand for iOS-focused MTD solutions, which are expected to witness a remarkable expansion in the coming years, maintaining a high CAGR.

Based on organization size, the large enterprises segment is to grow at the highest CAGR during the forecast period

Within the mobile threat defense market, the large enterprises segment is projected to experience the most substantial Compound Annual Growth Rate during the forecast period. This growth is propelled by the increasing reliance of large organizations on mobile devices and the corresponding elevation in security concerns. Large enterprises, often possessing expansive mobile fleets and complex security needs, are recognizing the importance of MTD solutions to protect against a wide range of mobile-specific threats. Consequently, the demand for tailored MTD solutions designed to meet the scale and complexity of large enterprise operations is on the rise, driving the notable CAGR in this segment.

Asia Pacific to grow at the highest CAGR during the forecast period

The Asia Pacific region is poised to emerge as the fastest-growing hub within the mobile threat defense market, spurred by several distinctive catalysts. As Asia Pacific continues to lead in economic growth and digital transformation, the adoption of mobile devices in both individual and enterprise contexts is burgeoning. This surge in mobile device penetration has significantly expanded the attack surface, attracting cyber threats and making the region a focal point for enhanced mobile security measures. The regulatory environment in many Asia Pacific countries is progressively evolving, necessitating stringent data privacy and cybersecurity compliance. These factors, along with the ever-increasing smartphone user base and the diverse business landscape across the region, contribute to Asia Pacific's status as a pivotal growth region in the MTD market. The robust economic expansion and evolving cybersecurity landscape render Asia Pacific a focal point for MTD solutions, making it the forerunner in the global market's growth trajectory.

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Market Players

The major players in the mobile threat defense market are Cisco Systems (California), SAP (Germany), Broadcom (California), VMware (California), Citrix Systems (Florida), Kaspersky Labs (Russia), Ivanti (Utah), Micro Focus (United Kingdom), ZOHO (India), SolarWinds (Texas), Zimperium (Texas), Matrix42 (Germany), Sophos (United Kingdom), Blackberry (Canada), Esper (California), Lookout (California), Wandera (California), Pradeo (France), ZecOps (Israel), GuardSquare (Belgium), Upstream Security (Israel), Nexthink (Switzerland), Snyk (United Kingdom), Barracuda Networks (California), Zimbra (Texas), Bromium (California), AppGuard (Maryland), CellTrust (Arizona), SentinelOne (California).

Key Dynamic Factors For Mobile Threat Defense Market:

Rapid Spread of Mobile Devices: As smartphones and tablets become more commonplace in both personal and professional settings, the attack surface for cyber attacks has grown. To defend against a range of threats, there is an increasing need for mobile threat defence solutions due to the growing number of mobile devices.

Sophistication of Mobile Threats: Malware, ransomware, phishing scams, and device exploits are just a few of the increasingly complex cyberthreats that target mobile devices. The market for mobile threat defence adjusts when attackers change their strategies by providing cutting-edge tools to efficiently identify and neutralise these threats.

Trends in Bring Your Own Device (BYOD) and Remote Work: Strong mobile security solutions are more important than ever because of the trend in work towards remote work and the rise of BYOD policies in companies.

Growing Dependency on Mobile Applications: Due to the increasing use of mobile applications for a variety of functions, such as productivity, communication, and financial transactions, cybercriminals are becoming more interested in these apps. The security of the devices and the programmes that run on them is the main goal of MTD solutions.

Regulatory Compliance Requirements: To protect sensitive information accessed or stored on mobile devices, organisations must deploy strong security measures, including mobile threat defence, in accordance with strict data protection legislation and compliance standards.

Integration with Endpoint Security Solutions: One emerging trend is the combination of mobile threat defence and more comprehensive endpoint security tactics. In order to guarantee a cohesive and efficient defence against cyber attacks, organisations look for all-inclusive security solutions that address both traditional endpoints and mobile devices.

Competitive and Segmentation Analysis:

Rival companies in the MTD space fought ferociously, providing complete mobile security solutions to handle the changing threat environment. Typically, the market was segmented based on end-user industries (financial services, healthcare, government), organisation size (small and medium-sized enterprises, large enterprises), and deployment types (cloud-based and on-premises). Furthermore, businesses in the MTD space frequently set themselves apart with the variety of services they provided, such as data protection, safe app management, real-time threat detection, and interaction with other security products. Companies frequently entered into strategic alliances and made purchases in an effort to diversify their holdings and increase their market share.

Innovative startups and well-established cybersecurity organisations coexisted in the competitive dynamics, with each contributing to the advancement and development of MTD solutions. The market's competitive intensity was expected to endure as long as organisations prioritised mobile security. This was due to the constant evolution of mobile threats and the necessity of effective defence systems. It is advised to consult recent industry studies and market evaluations for the most recent information on trends and advancements in the MTD market.

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