Orlando, FL -- (SBWIRE) -- 12/12/2014 -- A group of ex-Motorola alumni meets every December in South Florida to reminisce about their time together and to share stories about family, friends and former colleagues.

The Countess Group, an internationally recognized strategic marketing and communications consultancy, uses marketing automation to track RSVP's of those attending and those unable come to the event, which draws over 100 people annually.

Ken Countess, The Countess Group's Managing Director, a Master Certified Constant Contact Platinum Solution Provider and Authorized Local Expert, uses Constant Contact's Toolkit for event registration.

"Allowing people to register for an event 24/7 is extremely powerful," said Countess. "An event organizer can learn who's planning to attend, collect payment, get menu preferences, and more, without having to worry about phone calls or fuss over maintaining a spreadsheet."

"We used it last year, too, allowing us to plan for the size of the crowd, and to follow up with them after the event. Non-attendees were able to let us know why they were unable to attend as well. The information is all neatly organized, enabling event organizers to plan, follow up, and strategize for upcoming events," Countess continued.

The Countess Group offers a free trial of the Constant Contact Toolkit and free webinars to teach interested parties about the toolset. The free trial is available at www.TryTheToolkit.com. Information about webinars and live classes can be found at www.2015seminars.com.

About The Countess Group
The Countess Group (TCG) is a marketing and communications consultancy which has been providing strategic vision, tactical execution and measurable results for clients since 2001.

TCG provides value-added services such as:

· Strategic Marketing
· Marketing Communications
· Corporate Communications
· Email Marketing
· Social Media Marketing
· Public Relations
· Internet/Website Development and Optimization
· Customer Acquisition/Retention/Engagement
· Lead/Demand Generation
· Customer Relationship Management
· Sales Channel Development
· Sales Training and Support
· Trade Show Support

Now in its 14th year, the company is led by Ken Countess, an award-winning marketer and an accredited, nationally recognized expert on Email Marketing and Social Media Marketing. Ken's approach to educating audiences how to use email marketing and social media tools such as #LinkedIn, #Facebook and #Twitter to build their business has earned him the respect of loyal followers around the country.

Mr. Countess has held executive management positions at several Fortune 100 companies and has been a senior partner at Ascend Marketing, a 35-person marketing firm. While with such well-known companies as Motorola, Marriott, and Caremark (now CVS), Ken has been responsible for creation and delivery of multiple successful sales growth strategies, strategic messaging and communications, and change management programs for worldwide markets.

Learn more about The Countess Group at http://www.MarketYourBusiness.co (Editor's note: not .com). Find us on Facebook (facebook.com/TheCountessGroup), Twitter (twitter.com/CountessGroup), Google+ (google.com/+TheCountessGroup), Pinterest (pinterest.com/CountessGroup), and LinkedIn (http://www.linkedin.com/company/thecountess-group-ccg)

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