Gardnerville, NV -- (SBWIRE) -- 10/10/2014 -- Corporate video production is becoming a booming industry simply because we have reached such generation where brands need to be immortalized. Influence and trust are two major elements that corporate videos must have.

Consumer insights define a brand. And corporate videos tell the story of your brand. When identifying the content of a corporate video, it is important to determine the key goal. Does the company want a corporate video that would show the customers the history of the company or brand? Does the company want its customers to see the company’s milestones and contribution to mankind? Corporate videos should speak about the direction of what the customers should know and how their customers can relate to what they show online.

Corporate videos should be spot on as they speak to their of their customers. Brands cannot easily fool intelligent customers. Stimulating a certain level of trust is imperative when it comes to branding. There is a wide array of choices for customers not to be easily swayed by brands who are obviously merely trying to get money out of the pockets of their investors and customers. People need a brand who exists for a cause. And this goal should be seen with the videos that these companies produce.

Perfect Examples

How effective are corporate videos and how do these videos move the hearts of people? Take the strategy of Starbucks that has effectively conveyed their stories and has shown the world how in good faith they were able to build a company out of their social influence and responsibilities? Starbucks was able to produce videos that captivate the hearts of people from the way they were able to show their care for the coffee farmers, to the baristas who show how enjoyable their work are, up to the leaders of the organization whose intention is to make a difference to world. All these stories move the heart of the people while building trust and confidence.

Corporate video production companies are challenged with how they can make corporate videos depict human stories. And Explainer Factory, an exemplary company when it comes to video production, accepts this challenge. Defining a business or a brand story through convincing video, valuable copywriting and resolute messaging will help create permanent customers who cling to a business in high regard. With effective storytelling, the very sight of your logo will appeal to feelings of confidence, which will eventually lead to more business and a sturdier position in the marketplace.

About Explainer Factory
Explainer Factory is a group of young brains with passion towards animation and design. They give ambience to those who have a brand. They drive traffic for those who have visitors. They convert traffic to customers! As the name suggests, at explainer factory, they provide clients with their explainer animation that tells website visitors all about the product, service or business in the most effective and engaging manner.