Albany, NY -- (SBWIRE) -- 09/18/2014 -- The China facial skincare market is evolving fast with enhanced level of competition and consumer sophistication. Consumers want multi-benefit products that fit into their multi-tasking lifestyles, they also want specifically designed products for certain problems. So the next question is “When”?

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Given consumers’ repertoire behaviour, there is a high possibility they use several products at the same time or switch brands very often. Companies with multiple brand portfolios can maximise sales by driving specially targeted products through key seasonal associations such as summer, winter or high pollution days, while maintaining ongoing campaigns promoting the all-in-one “hero” product for everyday use. This strategy will maximise sales by driving consumer demand for both types of product throughout the year.

Table of Content

Introduction

Products covered in this report:
Methodology
Abbreviations
Definitions

Executive Summary

A fast evolving market with heightened level of competition and consumer sophistication
Figure 1: Best- and worst-case forecast of China retail value sales of facial skincare, 2009-19
Solid skincare regime and repertoire behaviour
Figure 2: Repertoire behaviour, by category, June 2014
An holistic approach
Figure 3: Current skin problems, June 2014
Figure 4: Skincare approach preference, healthy lifestyle vs premium skincare products, June 2014
I want it all
Figure 5: Repertoire of current skin problems, June 2014
What we think

Issues and Insights

Solid skincare regime and repertoire behaviour
The facts
The implications
Forces behind the repertoire behaviour
The facts
The implications
An holistic approach
The facts
The implications
I want it all
The facts
The implications

Trend Applications

Influentials
Access Anything Anywhere

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Market Drivers and Dynamics

Key points
Market drivers: Growing disposable income
Figure 6: Per capita income level in rural and urban, China, 2008-13
Market drivers: E-commerce revolution powering consumption
Market drivers: Extreme weather and pollution create more opportunities
Figure 7: Clinique Even Better City Block Anti-Pollution SPF40/PA+++, q1 2014
Market dynamics: Consumer repertoire behaviour
Market dynamics: Consumers are promotion-driven
Market dynamics: Shopping without borders
Market dynamics: Legislative change

Market Size and Forecast

Key points
A fast evolving market with heightened level of competition and consumer sophistication
Figure 8: China facial skincare market, value sales, 2009-13
Figure 9: Best- and worst-case forecast of China retail value sales of facial skincare, 2009-19
Intensive competition
Strong growth in anti-ageing
Figure 10: Best- and worst-case forecast of China retail value sales of anti-ageing facial skincare, 2009-19
The facial mask sensation
Figure 11: Best- and worst-case forecast of China retail value sales of facial mask skincare, 2009-19
Forecast methodology

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