Albany, NY -- (SBWIRE) -- 09/17/2014 -- Families want significant value for their money when they dine out together. However, this does not just encompass a low price to feed a crowd. As parents, and kids alike, begin adapting healthier eating habits, some restaurants are not filling the bill. In-home meals are not only perceived as cheaper, but parents can often control the portions and what ingredients are used. Restaurants will have to show consumers how their offerings not only satisfy the masses, but also do so without breaking their budget, or the will to eat healthy.

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Table of Content

Scope and Themes

What you need to know
Definition
Data sources
Mintel Menu Insights
Consumer qualitative research
Consumer survey data
Abbreviations and terms
Abbreviations
Terms

Executive Summary

Market drivers
The consumer
Parents believe their family deserves to go out to eat
Figure 1: Top drivers for families dining out, ranked 1st, June 2014
Families are spending more time at home, and less time at restaurants
Figure 2: Increases in dining behavior, June 2014
Figure 3: Decreases in dining behavior, June 2014
Parents expect kids’ meals to include healthful items
Figure 4: Attitudes regarding dining out with the family, June 2014
What we think

Issues and Insights

Restaurants are being utilized for convenience, as well as for special occasions, which can mean limited visits for some families
The issues
The implications
Price remains a barrier for more frequent restaurant visits from families
The issues
The implications
Health remains an issue for families dining out, especially in regard to kids’ meals
The issues
The implications

Trend Application

Trend: The Nouveau Poor
Trend: Immaterial World
Trend: The Real Thing

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Market Drivers

Key points
Childhood obesity has parents and the country concerned with overall health and eating habits
Price and health are barriers for families dining out
Women in the household are heading up the dining decision for the family

Innovations and Innovators

Brands are collaborating with other brands or mediums in order to attract families
Restaurants are opening up their doors to kids, when some restaurants are shutting them out
Helping families eat together

Competitive Context

Key points
At-home eating will remain the biggest competitor to families dining out
Healthier foods for home are getting a big marketing push

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