London, UK -- (SBWIRE) -- 08/17/2015 -- Supraneeti Hammacott decided to raise awareness to end stigma around women's health and reproductive wellbeing, while she had been mostly confined to her home for five months after beginning treatment for the condition that affects 10% of world's women during fertility. In the music video titled 'Don't Do Pop', she can be seen exercising in her healthier times. The scene quickly changes to present day, where two stone heavier, in brassier and underwear, Hammacott does not hesitate to walk the viewers through the various stages of Endometriosis, wearing a sanitary napkin. Pills and cravings follow, with her stuffing cakes in her mouth. There is ketchup, and more sanitary napkins as she rolls around tied in string.

But the video did not go down well with people outside of Endometriosis support groups. Ever since uploading the video last week, Hammacott has been openly sharing the views, comments and remarks she has been receiving on the video on social media or in person. "I have been weeding out the abuse, because there has been so much of it. I am trying to keep it to viewpoints so there can be a healthy discussion. But the number of men and women who have shown disapproval is astonishing. Many acquaintances have distanced themselves, stopped responding to my messages or just disappeared. "

Earlier today she uploaded a further 'Behind the Scenes' video on her channel to show how and why the film was made and shared some more remarks she has received to date: "ugly", "shameless", "explicit", "gross" and "unhealthy".

Last week, Supraneeti was quoted by media as being one of the few British women who had openly shown support to Kiran Gandhi, who was also criticised for running the London Marathon earlier in April without a tampon to end stigma around periods. "The mindset about anything to do with women's periods is astonishing". She admits on many occasions she has had to lie about her condition and say her condition is appendicitis related so it is "socially acceptable".

It is estimated that most women take an average of 7.5 years to receive a diagnosis for Endometriosis. Supraneeti thinks lack of awareness can make things worse and she could have avoided surgery herself if she had known her severe pelvic pains were not normal. But the pressure that comes with trying to conform to pop culture and measures of beauty is something that makes recovery all the more difficult. The song 'Don't' Do Pop' is also perhaps a beginning of a bigger discussion surrounding measures of physical beauty – she invites viewers to join her on hashtag #DONTDOPOP to share their experiences of being pressured by such norms.

Ironically, Perfect Hunch of an Agoraphobe, the independent feature film, from which a scene is briefly featured at the start of the music video, showcases Hammacott playing an agoraphobic who is confined to her home for months following bouts of anxiety.

Stalwart Pictures, London, United Kingdom

film@stalwartpictures.co.uk