Portland, OR -- (SBWIRE) -- 07/25/2017 -- Flavored and functional water belong to the category of beverages that are marketed similar to water. It however contains additional elements such as artificial or natural flavors, vitamins and sweeteners. This market focuses on healthy image associated with perceived health and functional benefits. This report analyses the overall market of flavored and functional water and also assesses the market demand for the available products.

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The driving forces in this market are increase in aging population, obesity rate, health conscious consumers and rise in rate of urbanization. The limitations for this market include rise in number of campaigns against packaged bottle and easy availability of substitutes. The growing concern of consumers towards well being and the emerging markets would provide opportunities for this market.

Flavored and Functional Water Market by Products: On the basis of products, this market can be classified into flavored water and functional water. Flavored water focuses on health benefits such as improved immunity and energy boosting, thereby gaining popularity among the consumers.

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