Lewes, DE -- (SBWIRE) -- 03/01/2016 -- Report forecast the global advertising display market to grow at a CAGR of 5.88% during the period 2016-2020.

Digital signage is gaining wide acceptance in the market because of its dynamic nature. It allows users to update the content frequently, and employs real-world interfaces such as embedded touch screens, gesture recognition, and image capturing. Digital signs, which utilize technologies like plasma displays, liquid crystal displays (LCDs), light-emitting diodes (LEDs), and projected images to display content, are found in both public and private environments such as retail stores, hotels, restaurants, and corporate buildings.

The report covers the present scenario and the growth prospects of the global advertising display market for 2016-2020. To calculate the market size, the report considers the revenue generated from the sales of digital signage advertising hardware components, maintenance, and media services.

The market is divided into the following segments based on geography:
- Americas
- APAC
- EMEA

According to the report, TV advertising has proven that messages that incorporate audio and video can influence audience-buying behavior. The same principle can be applied to digital signage media. Digital signage media vendors ensure that potential consumers can watch advertisements outside their residences.

Further, the report states that the growing popularity of handheld devices, such as smartphones and tablets, is hindering the market growth.

Global Advertising Displays Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

key players in the Global Advertising Displays Market: LG Display, NEC Display Solutions, Samsung Electronics and Sony Corporation.

Other Prominent Vendors in the market are: 3M, Adflow Networks, AU Optronics, BrightSign, IBASE Technology, Keywest Technology, Omnivex Corporation and Panasonic.

Market driver
- Increasing acceptance of audio-visual advertising
- For a full, detailed list, view our report

Market challenge
- Threat from mobile advertising
- For a full, detailed list, view our report

Market trend
- Development of measurement tools
- For a full, detailed list, view our report

Key questions answered in this report
- What will the market size be in 2020 and what will the growth rate be?
- What are the key market trends?
- What is driving this market?
- What are the challenges to market growth?
- Who are the key vendors in this market space?
- What are the market opportunities and threats faced by the key vendors?
- What are the strengths and weaknesses of the key vendors?

Spanning over 46 pages and 25 Exhibit "Global Advertising Display Market 2016 - 2020" report covers Executive summary, Scope of the report, Market research methodology, Introduction, Market Overview, Market Landscape, Market segmentation by type, Market segmentation by application, Geographical segmentation, Key leading countries, Market drivers, Impact of drivers, Market challenges, Impact of drivers and challenges, Market trends, Vendor landscape, Appendix.

For more information Visit at: http://www.marketresearchreports.com/technavio/global-advertising-display-market-2016-2020

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