Lewes, DE -- (SBWIRE) -- 08/19/2016 -- Report forecast the global backend as a services market to grow at a CAGR of 102% during the period 2016-2020.

BaaS transforms the way backend and frontend of an application is connected. Conventional mobile middleware uses an on-premise server to integrate backend to the application. This increases the upfront capital cost needed to purchase hardware. BaaS eliminates this by using the cloud platform to provide backend services. BaaS, also referred as mobile backend as a service (MBaaS), is a mobile middleware model. It helps mobile and web application developers to store and link their applications to a backend cloud infrastructure.

The report covers the present scenario and the growth prospects of the global backend as a services market for 2016-2020. To calculate the market size, we have considered revenue generated from BaaS software platform, tools, applications, services, and support and maintenance.

The market is divided into the following segments based on geography:
- Americas
- APAC
- EMEA

According to the report, one of the key drivers for market growth will be growing use of cell phones and smart devices. The use of cell phones and smart devices has increased exponentially worldwide. With this, the demand for BaaS solutions is also growing rapidly. Organizations need applicant tracking software integrated with smartphones. Cell phones and tablets are now being equipped with more personalized services such as location-based mobile technology. This helps companies to categorize potential customers for marketing purposes.

Further, the report states that vendor lock-in issue will be a challenge for the market. The problem of vendor lock-in arises in mobile middleware providers due to lack of flexibility when migrating to another vendor. This adds to the complexities in technology and incurs additional expenses apart from the high cost of advanced technologies. Due to this, many firms are trapped in the monopolistic strategy of BaaS service providers due to IT budget constraints and interoperability issues. During the integration process, moving unique codes that integrate applications to backend support system is difficult. Therefore, firms are forced to be dependent on their service provider for a longer time.

Global Backend as a Services Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

key players in the global backend as a services market: Appcelerator, IBM, Kony, Microsoft, and Parse.

Other Prominent Vendors in the market are: AnyPresence, Apigee, Apinauten, Applicasa, Buddy Platform, CloudMine, CloudyRec, CocoaFish, Corona Labs, Exadel, FatFractal, FeedHenry, Flurry, GeoLoqi, KidoZen, Kii, Kinvey, Kumulos, mobDB, Parse, Pivotal Software, Proxomo Software, QuickBlox Backend, Rackspace, Rival Edge, Sencha, StackMob, Structum, Urban Airship, and Xamarin.

Market driver
- Need to reduce complexities in application development
- For a full, detailed list, view our report

Market challenge
- Vendor lock-in issue
- For a full, detailed list, view our report

Market trend
- Increased adoption of cloud computing and IoT
- For a full, detailed list, view our report

Key questions answered in this report
- What will the market size be in 2020 and what will the growth rate be?
- What are the key market trends?
- What is driving this market?
- What are the challenges to market growth?
- Who are the key vendors in this market space?
- What are the market opportunities and threats faced by the key vendors?
- What are the strengths and weaknesses of the key vendors?

Spanning over 56 pages and 13 Exhibit "Global Backend-as-a-services Market 2016 - 2020" report covers Executive summary, Scope of the report, Market research methodology, Introduction, Market landscape, Market segmentation by end-user, Geographical segmentation, Market drivers, Impact of drivers, Market challenges, Impact of drivers and challenges, Market trends, Vendor landscape, Key vendor analysis, Appendix.

For more information Visit at: http://www.marketresearchreports.com/technavio/global-backend-services-market-2016-2020

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