Lewes, DE -- (SBWIRE) -- 01/18/2017 -- Report forecast the global breast massager market to grow at a CAGR of 4.46% during the period 2016-2020.

Breast massager is a device used for massaging the breast gently with downward strokes. Breast massagers are devices frequently used to tighten, firm, or enhance the size of the breast from the surface. These products are often electrical or battery operated. The major growth driver for the global market is the rising population of people conscious of their appearance, along with the increased rate of adoption of these products by women, especially those belonging to the age group 25-40 years.

The report covers the present scenario and the growth prospects of the global breast massager market for 2016-2020. To calculate the market size, the report considers the revenue generated from the retail sale of breast massagers.

The market is divided into the following segments based on geography:
- Americas
- APAC
- EMEA

According to the report, one driver in the market is increased beauty consciousness among women. There is a growing importance placed on physical appearance these days. People believe that it helps in gaining acceptability in social situations as well as at workplace. It also boosts self-confidence and self-esteem. This has resulted in the adoption of beautification products to enhance the physical appearance. People in countries such as Brazil, the US, and Venezuela pay a lot of attention to their looks, and the adoption of products such as breast massagers is more in these countries for breast enhancement. Regularly massaging the breast with breast massager prevents sagging, improves shape, reduces scars, and improves skin tone. These breast massagers provide a more natural look compared with other breast enhancement procedures such as breast implants. Another reason for choosing breasts massagers over breast implants is that the latter is a time consuming and tedious task, which also involves side-effects and frequent visits with surgeons. Thus, the increased preference for beauty enhancing products that provide a natural look, are easy to use, and have no side effects will increase the demand for breast massagers.

Further, the report states that one challenge in the market is low awareness of breast massagers. The consumers who live in developed countries are more aware of the latest trends and brands available with a different design, quality, and price. However, there is a major awareness gap in most of the under-developed and a few developing countries regarding the availability of these products and the benefits that they offer to cancer patients and breastfeeding mothers. Currently, in developed countries, the penetration rate is in double digits. The penetration rate remains a single-digit figure in developing countries such as Brazil, India, and Nigeria where it is not more than 2%-4%. The reason for less customer base in developing countries is mainly due to the lack of awareness, affordability, and reluctance to use such products. Hence, vendors are trying to create awareness through strong marketing initiatives, especially online by posting how to use the products and how beneficial they are. This might lead to a rise in demand for breast massagers in future.

Global Breast Massager Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

key players in the global breast massager market: Atlantic Innovations, EC21, Guangzhou Qianhe Beauty Equipment, Intimate Gadgets, Lovehoney, VD, Snowtree, Shenzhen Geniuschip Electronic, HOMEMED, and Moms R'Us.

Market driver
- Increased beauty consciousness among women.
- For a full, detailed list, view our report

Market challenge
- Lack of customization.
- For a full, detailed list, view our report

Market trend
- Emergence of alternative procedures for breast enlargement.
- For a full, detailed list, view our report

Key questions answered in this report
- What will the market size be in 2020 and what will the growth rate be?
- What are the key market trends?
- What is driving this market?
- What are the challenges to market growth?
- Who are the key vendors in this market space?
- What are the market opportunities and threats faced by the key vendors?
- What are the strengths and weaknesses of the key vendors?

Spanning over 60 pages and 48 Exhibits "Global Breast Massager Market 2016 - 2020" report covers Executive summary, Scope of the report, Market research methodology, Introduction, Market landscape, Geographical segmentation, Distribution channel, Market drivers, Impact of drivers, Market challenges, Impact of drivers and challenges, Market trends, Vendor profiles, Appendix.

For more information Visit at: http://www.marketresearchreports.com/technavio/global-breast-massager-market-2016-2020

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