Lewes, DE -- (SBWIRE) -- 12/29/2017 -- A hair styling product comes in both spray (aerosol) and powder forms. A dry shampoo is a product that reduces greasiness in hair without using water. It offers features and benefits like regular shampoos. The global dry shampoo market hair has a high growth potential, which attracts several hair care brands to compete for market share.

Women comprise the largest customer segment in the global dry shampoo market. It has been observed that men are increasingly becoming conscious about their personal grooming and wellness. These aspects provide a good opportunity for vendors to tap into the growing market and increase their revenue share.

Report forecast the global dry shampoo market to decline at a CAGR of (18.75%) during the period 2017-2021.

The report covers the present scenario and the growth prospects of the global dry shampoo market for 2017-2021. To calculate the market size, the report considers the value sales of dry shampoos.

The market is divided into the following segments based on geography:
- Americas
- APAC
- EMEA

According to the report, one of the major drivers for this market is Product innovation leading to product premiumization. Dry shampoos are an emerging product innovation that eliminates the use of water. They are available for all hair types in the market. The product absorbs oil from the scalp and hair, giving the user a refreshed look. The use of a regular shampoo to wash hair daily can cause damage as the natural oils are stripped from the from hair cuticles. Such a concern makes dry shampoos a favorable option. The use of the product helps regain hair volume after the oils are absorbed. The shampoo is available in both spray and powder forms. There are also organic dry shampoos that contain natural ingredients. Vendors in this category include ACURE ORGANICS, Tints of Nature, and AVEDA (a brand of Estée Lauder). The addition of natural ingredients in dry shampoos adds to the price of the product.

Further, the report states that one of the major factors hindering the growth of this market is Allergic reactions and other harmful effects of dry shampoo. Growing health consciousness among customers has become a challenge for hair care products marketers. Some of the distinct categories in the hair care market are hair color, dry shampoos, conditioners, regular shampoos, and hair sprays. Consumers are becoming conscious about the ingredients used in dry shampoos. The product does not thoroughly cleanse the hair as regular shampoos do. It should not be used daily as it strips the hair of its natural oils. Excessive usage of the product can damage the hair texture and cause rashes, allergic reactions, dandruff, and psoriasis on the scalp.

Global Dry Shampoo Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

key players in the global dry shampoo market: Estée Lauder, Henkel, Kao, L'Oréal, Procter & Gamble (P&G), and Unilever

Other Prominent Vendors in the market are: Church & Dwight, Coty, Kao, MOROCCANOIL, New Avon, Pierre Fabre, and REVLON.

Market driver
- Product innovation leading to product premiumization
- For a full, detailed list, view our report

Market challenge
- Allergic reactions and other harmful effects of dry shampoo
- For a full, detailed list, view our report

Market trend
- Celebrity endorsements
- For a full, detailed list, view our report

Key questions answered in this report
- What will the market size be in 2021 and what will the growth rate be?
- What are the key market trends?
- What is driving this market?
- What are the challenges to market growth?
- Who are the key vendors in this market space?

Spanning over 92 pages "Global Dry Shampoo Market 2017 - 2021" report covers Executive summary, Introduction, Scope of the report, Research Methodology, Market landscape, Market Segmentation By Distribution Channel, Market Segmentation By Product Type, Regional Landscape, Decision Framework, Drivers And Challenges, Market Trends, Vendor Landscape, Key Vendor Analysis, Appendix.

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