Seattle, WA -- (SBWIRE) -- 12/12/2019 -- Global Geomarketing Market Description

Geomarketing is a concept where the location of consumers is used for framing marketing efforts. It is the use of location intelligence for planning and implementation of the marketing mix. It consists of using digital mapping to display and organize data. This is done for reviewing and decision-making purposes. Thus, it helps to deliver messages and business offerings to the right customers at the right place and right moment. The global Geomarketing market is expected to grow notably, owing to the growing demand for location-based intelligence that leads to a magnified business payoff. Location analytics, data warehousing, and data mining provide intensive and varied data regarding probable markets and potential customers. Organizations are increasingly investing in digital marketing as compared to traditional marketing practices.

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The software segment is categorized into geo-fencing, reporting, location and predictive analytics. The geo-fencing segment shows significant market potential due to its ability to gather customer data and analyze customers' buying capacity. It also helps in recording customer buying behavior. Organizations can, thus, implement strategies for the customer buying motivation by sending messages regarding business offerings, whenever the customer is in close vicinity.

On the basis of vertical, the retail and e-commerce sector is predicted to hold a significant market share, due to the growing customer inclination toward being up-to-date with changing fashion trends. The constantly upgrading technology drives people toward owning the latest products. Thus, the demand for consumer durables has increased, which is driving the retail and e-commerce segment for Geomarketing applications.

Global Geomarketing Market: Drivers and Trends

Based on the landing of clients close stores, vendors can be informed with the goal that products requested online by clients can be kept prepared for pickup. Such sort of limited time exercises helps in achieving buyers at the perfect spot and at the opportune time. Geomarketing efforts help improve the client experience.

The elements adding to the high development rate are expanding interest for area-based insight to upgrade the business result, utilization of area investigation and enormous information to gather exhaustive and separated data about potential markets and clients, wide acknowledgment of area-based applications among the shoppers, and developing interest in advanced marketing contrasted with traditional marketing.

The major players profiled in this report include:

Microsoft Corporation
Google Inc.
IBM Corporation
Cisco Systems Inc.
Oracle Corporation
Adobe Systems Inc.
Salesforce.com, Inc.
Software AG
Clevertap
Ericsson.

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This report segments the global Geomarketing market into:

Global Geomarketing Market: By Software

Location and Predictive Analytics
Geo-Fencing
Reporting

Global Geomarketing Market: By Deployment Mode

On-Premises
Cloud-Based

Global Geomarketing Market: By Technology

Wi-Fi
Bluetooth
Beacon
NFC
GPS

Global Geomarketing Market: By Location

Indoor
Outdoor

Global Geomarketing Market: By Vertical

BFSI
IT and Telecommunications
Tourism
Retail and E-Commerce
Healthcare and Lifesciences

Highlights of the report:

1. A complete backdrop analysis, which includes an assessment of the parent market
2.Important changes in market dynamics
3. Market segmentation up to the second or third level
4. Historical, current, and projected size of the market from the standpoint of both value and volume
5. Reporting and evaluation of recent industry developments
6. Market shares and strategies of key players
7. Emerging niche segments and regional markets
8. An objective assessment of the trajectory of the market
9. Recommendations to companies for strengthening their foothold in the market

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