Lewes, DE -- (SBWIRE) -- 01/19/2017 -- Report forecast the global organic sanitary napkins market to grow at a CAGR of 6.95% during the period 2016-2020.

An organic sanitary napkin can be defined as the sanitary napkin products in the market that are manufactured using only organic ingredients such as organic cotton which is a result of ecological cultivation of cotton with no pesticides, chemicals, or additives. The demand for organic sanitary napkins has increased in the market. Currently, the market is prominent in the Americas due to increased awareness and high incomes of individuals, as well the presence of various manufacturers in the region. The market is driven by the negative effects of sanitary napkins, rising awareness of organic products, and the evolving purchasing behavior in women. The market faces the challenge of product disposal, counterfeit products, and superstitions and menstruation taboos.

The report covers the present scenario and the growth prospects of the global organic sanitary napkins market for 2016-2020. To calculate the market size, the report considers the revenue generated through sales from retail outlets, online stores, and other stores for organic and natural sanitary napkin products.

The market is divided into the following segments based on geography:
- Americas
- APAC
- EMEA

According to the report, one driver in the market is evolving purchasing behavior. With the increased prevalence of organic sanitary products, women are turning to each other to gather information regarding the new organic sanitary products. They seek to know the product quality, availability, and the user reviews for the same. The power of decision-making among women has amplified in the past few years. Women are increasingly becoming monetarily independent. Societal prejudice toward women in many countries is also evolving, and the concept of an equal society is gaining ground. Financial independence, along with an increase in the working women population, has contributed to improved decision-making among women. Hence, it has become easier for vendors to target women directly and influence their purchasing behavior, leading to a surge in the demand for numerous sanitary napkins in the market.

Further, the report states that one challenge in the market is presence of counterfeit products. Sanitary napkin manufacturers in countries with a large female population such as China often deal with counterfeit products. In 2013, more than 19 million counterfeit sanitary products packaged under popular brands in China were seized along with 100 tons of raw materials. Similarly, in New York, US, in 2014, law enforcement authorities seized counterfeit sanitary pads, including Always, which were openly being sold through various retailers in New York, Pennsylvania, and Florida. Similar incidents have occurred in other countries like South Africa, Lebanon, and Vietnam. Organic sanitary napkins are used by women during their menstrual cycles, and duplication of the same with chemicals such as dioxin can lead to diseases such as cervical cancer and toxic shock syndrome. Stringent laws are required to avoid these counterfeited goods.

Global Organic Sanitary Napkins Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

key players in the global organic sanitary napkins market: Bodywise, The Honest Company, Corman, and Maxim.

Other Prominent Vendors in the market are: NatraTouch, Armada & Lady Anion, Everteen, Unicharm, Playtex Products, Seventh Generation, Ontex International, My Bella Flor, First Quality Enterprises, Fujian Hengan Group, Vivanion, and Cotton High Tech.

Market driver
- Upsurge in demand from millennial group.
- For a full, detailed list, view our report

Market challenge
- Existence of superstitions and menstrual taboos.
- For a full, detailed list, view our report

Market trend
- Shift in consumer interest toward menstrual cups.
- For a full, detailed list, view our report

Key questions answered in this report
- What will the market size be in 2020 and what will the growth rate be?
- What are the key market trends?
- What is driving this market?
- What are the challenges to market growth?
- Who are the key vendors in this market space?
- What are the market opportunities and threats faced by the key vendors?
- What are the strengths and weaknesses of the key vendors?

Spanning over 76 pages and 51 Exhibits "Global Organic Sanitary Napkins Market 2016 - 2020" report covers Executive summary, Scope of the report, Market research methodology, Introduction, Market landscape, Market segmentation by distribution channel, Market segmentation by product, Geographical segmentation, Market drivers, Impact of drivers, Market challenges, Impact of drivers and challenges, Market trends, Vendor landscape, Key vendor analysis, Appendix.

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