Boston, MA -- (SBWIRE) -- 03/17/2014 -- Boston-based Brand Development and Integrated Marketing Communications agency, Grant Marketing recently unveiled the new corporate identity and website for Cobra Products Inc., a supplier of the patented low profile Cobra Ties. Grant Marketing specializes in message-centric branding using its proprietary Focus 2020™ process, which is facilitated by deeply probing brand discovery sessions with the client, coupled with research and analysis of their business and marketplace. For Cobra Products, Grant’s process resulted in a brand positioning statement, brand visual elements including logo, color-scheme, and a new website.

Bob Grant, President of Grant Marketing said, “When you think about cable/zip ties, there is a perception associated with such a necessary and useful commodity, to be kind of mundane and predictable. In the case of Cobra Products, we wanted to change that by capturing greater vibrancy, a more vivid and contemporary aesthetic look and a stronger connection to Cobra-like features of its ties in its updated brand message. The new tagline “Holds Tight. No Bite” aptly sums up the Cobra Ties bundling experience while at the same time cleverly uses plays on the words “snake bite” to emphasize its holding and safety quotient”. At Grant Marketing, reinventing the brand means more than just a new logo and tagline, it’s an experience. As part of building brand awareness , Grant Marketing provides ongoing marketing support to Cobra Products across all its communication touch points, which include marketing collaterals, press releases, e-campaigns, print advertising, social media marketing, web-analytics and incentive campaign, to ensure it delivers on the brand promise and reaches a differentiated marketplace presence . All Inbound marketing efforts are supported by marketing automation technology that Grant Marketing provides in a platform developed by Act-On.

Grant Marketing offers a full complement of integrated marketing services and continuously seeks ways to be more innovative and forward-looking in the B2B space that help clients flourish and enjoy greater ROI from their marketing expenditure. For sample of Grant Marketing’s portfolio of work across wide variety of industries, please visit – www.grantmarketing.com.

About Grant Marketing
Grant Marketing is a multi-disciplinary integrated marketing communication agency serving the B2B market which includes manufacturing, technology, medical device and professional service companies. Based in Boston, Grant Marketing leverages its many years of experience to help its clients grow their businesses. Grant Marketing provides the latest marketing technologies with a full spectrum of traditional, digital, and inbound marketing services. From brand development to marketing strategy and marketing implementation, Grant delivers client expectations shaped by thorough research and analysis of both the business and the marketplace. For more information, please visit - www.grantmarketing.com.