P&S Intelligence

Growing Urbanization in China Is Driving the Growth of the Chinese Electric Scooters and Motorcycles Market

The growing urbanization in China is expected to benefit the sales of electric two-wheelers over the forecast period.

 

New York, NY -- (SBWIRE) -- 08/20/2018 -- Electric scooters and motorcycles in the report refers to the two-wheeler vehicles, ideally designed for two riders, of which one is the driver. Electric two-wheelers can maneuver through congested streets; can be charged from traditional wall outlets and often have a removable battery, allowing them to be charged indoors. They are either plug-in or fully battery operated. The Chinese electric scooters and motorcycles market is growing at a decent rate since the past few years and it is projected to maintain the growth rate for the next few years.

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In the past, a typical Chinese customer for electric two-wheeler had been very cost sensitive. This led the companies to offer sub-standard value for money products. However, with the maturing market and changing customer preferences, companies are starting to invest in product quality and branding. Companies are also expanding their distribution channels to reach more customers. It is expected that the more companies would invest in product quality and brand building over the forecast period.

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The growing urbanization in China is expected to benefit the sales of electric two-wheelers over the forecast period. In 2011, population living in the cities in China crossed 50% and by 2030 it is expected that urbanization rate in the country would reach 65%-70%. Due to the growing urbanization, the transport demand from the medium and small cities is increasing. The travel profile in these cities typically involves short and frequent drives, for which electric scooters and motorcycles are most suited. Moreover, with low density of population and ample spaces, the development of charging infrastructure would be relatively easier in small cities compared to the bigger ones.

There has been growing interest among the customers for high-end electric scooters and motorcycles, which could better compete with the conventional two-wheelers in terms of speed and mileage. Currently, the average speed and mileage of electric two-wheelers in China is around 45kms/hr and 70kms respectively, much lower than conventional two-wheelers. Consumers are now looking to upgrade their existing electric two-wheelers with the high-end ones. A typical electric scooter in China costs below $450, however, high end electric scooter could cost in the range of $750-$1500. These high-end electric two wheelers are rare and accounted for negligible sales in 2017. However, the sales of high-end electric two-wheelers is expected to increase over the forecast period. Electroforce Motors, a Beijing based company in 2014 launched its first electric motorcycle which can reach a top speed of 97 km/hr and mileage of 145 kms.

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Some of the important players in the market includes AIMA Group, Yadea Group Holdings Ltd, Jiangsu Xinri E-Vehicle Co Ltd, Dongguan Tailing Electric Vehicle Co Ltd and Zhejiang Luyuan Electric Vehicle Co Ltd.

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