Northbrook, IL 60062 -- (SBWIRE) -- 12/22/2023 -- The global Marketing Resource Management Market size is expected to grow from USD 3.2 billion in 2021 to USD 5.5 billion by 2026, at a Compound Annual Growth Rate (CAGR) of 10.9% during the forecast period, according to research report by MarketsandMarkets™.

Increased digitalization during COVID 19, rising demand of SaaS based solutions among small enterprises to enhance marketing operations, increased focus on investing in the latest technologies to improve marketing practices are expected to spur the demand for MRM offerings across the globe.

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The major players have implemented various growth strategies to expand their global presence and increase their market shares. Key players such as Oracle, SAP, SAS, Adobe, Aprimo, Brandmaker, Allocadia, and Wedia have majorly adopted many growth strategies, such as new product launches, acquisitions, and partnerships, to expand their product portfolios and grow further in the MRM Market.

Aprimo is consistently focusing on catering to its customers with highly competent technology-enabled and tailored solutions in the marketing resource management market to hold one of the leading positions. The company is equally focused on organic and inorganic business growth strategies to strengthen its footprint in the marketing resource management market. In terms of organic growth strategies, the company introduced a marketing calendar and life sciences solution, and many more, which has strengthened its market. In 2017, Aprimo moved its products to SaaS based systems running on the Microsoft Azure cloud computing service. In inorganic growth strategies, Aprimo chose to adopt partnerships, collaborations, and acquisitions. Aprimo partnered with Delaware, gateB, Spott, inRiver, Episerver, and KPMG LLP, for increasing its digital presence worldwide.

Brandmaker is consistently focusing on catering to its customers with highly competent technology-enabled and tailored solutions in the marketing resource management market to hold one of the leading positions. The company is equally focused on organic and inorganic business growth strategies to strengthen its footprint in the marketing resource management market. The company has primarily built its suite organically and undertaken only one acquisition since its founding in 2008. BrandMaker has many large automotive, retail, and financial service customers that use the solution to drive brand consistency across global headquarters, regional teams, local dealers, or retail locations. BrandMaker takes a very realistic approach to MRM. It understands marketers' realities of ad-hoc, Excel-based marketing management and has built an intuitive, flexible platform in response to encourage and support more agile methodologies. With help from third-party integration platforms, BrandMaker connects with thousands of tools to fit itself into how marketers work today.

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Key Dynamic Factors For Marketing Resource Management Market:

Marketing automation and digital transformation:

Marketing automation is becoming more and more important as a result of the continuous digital revolution. MRM solutions are necessary to ensure consistent and successful campaigns across multiple channels by optimising and streamlining digital marketing initiatives.

Making decisions based on data:

Marketing decision-making is becoming more and more dependent on data, therefore MRM systems must incorporate powerful analytics and reporting capabilities. Tools that offer insights into campaign performance, resource allocation, and overall marketing efficacy are sought after by marketers.

Internationalisation and Dispersed Teams:

Global corporate expansion frequently results in dispersed marketing teams. MRM systems must enable smooth communication and resource sharing while supporting teamwork and coordination amongst geographically separated groups.

Personalisation and Content Marketing:

MRM solutions are essential for controlling and optimising content generation, distribution, and performance. Content marketing has become more and more popular. MRM solutions that can adjust to customised marketing tactics are also necessary for personalisation initiatives.

Adaptability and Agility:

MRM solutions need to be flexible and agile due to the ever-changing marketing landscape. In order to make quick adjustments to their marketing strategy, marketers require technologies that can react swiftly to changes in the market, consumer behaviour, and emerging trends.

Combining Marketing Technologies with Integration:

Customer relationship management (CRM), marketing automation platforms (MAP), and business intelligence tools are examples of other marketing technologies that should be easily integrated with MRM systems. The entire effectiveness of marketing operations is improved by integration.

Competitive and Segmentation Analysis:

Key companies in the Marketing Resource Management (MRM) industry are engaged in fierce rivalry as they strive to meet the changing demands of marketers in a constantly changing digital environment. Prominent providers in this domain provide all-inclusive MRM systems intended to simplify and enhance marketing procedures. Innovation is a key component of the competitive landscape, as businesses constantly improve their products to include cutting-edge technology like automation, artificial intelligence, and advanced analytics. Market leaders frequently use strategic alliances, mergers, and acquisitions to broaden their product offerings and obtain a competitive advantage. The MRM market's segmentation study usually centres on elements including organisation size, industry verticals, deployment models, and geographic locations.

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