Pune, India -- (SBWIRE) -- 04/19/2018 -- Market Overview:

Global Herbal Toothpaste Market is projected to grow at CAGR of 4.3 % backed by growing demand for herbal toothpaste, various herbs and increasing variety of herbal toothpaste are the key growth drivers responsible for the growth of global herbal toothpaste market. Growing awareness about healthy lifestyle and toothpaste enriched with various herbs has also boosted the sales of herbal toothpaste.

Globally with huge demand for herbal toothpaste, this market will continue to grow, due to increasing oral health awareness in recent years. Key players are investing in R&D for innovating product line as herbal toothpaste market's growth is directly proportional to the scope of innovation due to highly competitive market. Moreover, key players are also investing in partnership with various food chains as the main focus area is to grow the consumer base. Due to the increasing working class population and disposable income, there is rise in the demand for herbal toothpaste.

Increasing number of oral health conscious consumers in both developing and developed economies, is one of the driving forces for this market. Key players are also investing in R&D so as to focus on development of new product line with improved formulations. Herbal toothpaste are consumed by many consumers as it helps in maintaining fresh mouth as well as protection against dental issues such as pyorrhea, gum bleeding, cavity and sensitivity, which are faced by many consumers now-a-days, hence consumers are trying to find natural remedies for oral health problems. Herbal toothpaste is loaded with ingredients such as neem, mint, basil, spice extracts, meswak and others. Hence, this market will grow at a CAGR of 4.3%

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Major Key Players:
This report includes a study of strategies such as mergers and acquisitions, product launches by the major herbal toothpaste market players. It further includes product portfolios, developments of leading major players which includes

- GSK group of companies (U.K.)
- The Himalaya drug company (India)
- Henkel AG & Co. KGaA (Europe)
- Dabur (India)
- Colgate-Palmolive Company (U.S.)
- Procter & Gamble (U.S.)and
- Unilever (U.K.)

Global herbal toothpaste market is highly concentrated in Asia Pacific. Key manufacturers are focusing on expanding their product line by providing a varied product line with various flavors, combinations and attractive packaging.

Regional Analysis:
The major competitors in this market are inclined to increase their footprint across the world by acquiring local and regional players. Apart from this, the companies are introducing their products in the developing economies in order to penetrate the untapped market. Major players are also investing in R&D initiatives especially to develop superior & high quality products by including herbs such as neem, mint, basil, spice extracts, meswak, and others. This factor will help them to penetrate the emerging herbal toothpaste markets and fulfil the growing demand. Improving economic conditions and impact of western culture on Asia Pacific region is driving the growth of this market, especially in countries like India and China, where China dominated the market followed by India.

Key Findings:
- Changing consumption pattern & urbanization has spurred the growth of herbal toothpaste market
- Highest market growth is in North America followed by Europe

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Segments:
- Herbal toothpaste market has been segmented on the basis of ingredients type such as neem, mint, basil, spice extract, meswak and others. Herbal toothpaste dominates the market, because of its enrichment in various ingredients.
- On the basis of certification type, the market is segmented into GMP, ISO9001, and others.
- On the basis of application, this market is segmented into adults, children, and babies.
- On the basis of distribution channel, this market is segmented into store based such as hyper and super markets, specialist retailers, convenience stores, and others, and non-store based