Hertford, England -- (SBWIRE) -- 08/06/2015 -- Latest research has revealed that 37 per cent of diners over the age of 35 in the UK, do not want restaurants to use front of house technology, with a further 32 per cent of 18 – 34 year olds preferring a human approach to their dining experience.
The research, carried out by Sacia, may come as a surprise to some industry professionals who have started to implement guest-facing technology to improve the speed and quality of service to their diners.
However, for NFS, an international provider of integrated restaurant booking and management solutions such as Aloha, the key to adopting software is a careful balance between using technology and front of house staff to create the perfect guest experience.
Luis de Souza, CEO of NFS Technology Group said: "It's 2015; every business is a technology business and it's integral for the efficient running of restaurants, right from the moment a guest looks to book a table through to payment options, including integration of latest Apple Pay.
"This is only going to intensify with the growing reliance on mobile, which is increasingly being accepted by customers. The key to integrating such new technologies is to encourage staff to see new software as a way to work efficiently but not as a replacement for great customer service.
"Customers still expect a level of personal front of house service to help with any enquiries through their dining experience, whether it be dietary requirements or changes in bookings. It is the combination of personal interaction and technology, as implemented by our clients including HIX, Cabana and Dishoom, that will be the key to delivering a great customer experience."
Aloha from NFS Technology Group is proven to optimise real time restaurant management and actively increases revenues. The restaurant point of sale software suite offers smooth integration between stock control, labour management, loyalty and gift cards, head office management, table reservations and guest management, tableside ordering and mobile payment systems.
Luis concluded: "While hospitality consumers can be very comfortable with technology when used in a personal context, their expectation of service from the hospitality operator will always be a great priority than the operator's technology platform.
"This means selecting the right technology in the front of house arena, which speeds up the operational process and delivers accuracy in terms of order taking, and billing. Today NFS clients benefit from great technology, which is easy to use and enhances the guest experience rather than presenting technology as a means of communicating with the guest."
PR Contact for www.nfs-hospitality.com
Company Contact:
Name: Peter Carter
Email: peter@nfs-hospitality.com
NFS Hospitality
NFS House,
15 Harforde Court,
John Tate Road, Foxholes Business Park, Hertford,
SG13 7NW, UK.
Tel: +44 (0)1992 514 555