San Jose, CA -- (SBWIRE) -- 10/10/2014 -- Brands considerably have a solid grasp when it comes to using social media such as Twitter and Facebook. However, many companies still find the use of Instagram exigent. The common mistake most brands make when using Instagram is they tend to create a catalogue out of Instagram. The real purpose of the use of Instagram for marketing is being defeated. Even wonder why Burberry and American Express excel in the field of Instagram marketing?

What are the winning strategies of winning brands and what makes them so strong in the turf. Let us check who these brands are and how effective their strategies are when it comes to Instagram advertising and marketing that not only give them a number of Instagram likes and followers, but also real connections and interactions:

Target Style with 447,000 Followers: With their tagline “The freshest mix of fashion and beauty that won’t break the bank”, Target Style’s Instagram account provides a mix of product advertisements with backstage fashion show images and styling images.

General Electric with 178,000 Followers: GE skillfully makes use of Instagram to show off behind-the-scenes photos of obscure machinery and processes that they create. With up-close photos of their gigantic engines, GE indeed creates an impact to their audience.

Playboy with 1.51 Million Followers: Well, what can be seen on their Instagram account are those behind-the-scenes coverage that cannot be seen anywhere else. And if anyone expects super sexy poses like those in the photoshoot output, well, don’t look forward to that. Because what they have are more PG photos while the brand still sticks to its sexy style.

Red Bull with 1.88 Million Followers: And while Red Bull gives you wings, expect to see a lot of “action” in their Instagram account.

American Express with 43,153 Followers: Activities, behind-the-scenes, no wonder why AMEX is getting a lot of attention. Who wouldn’t want insta-access to exclusive experiences, news and rewards through AMEX’s lens?

Bonobos with 35,341 Followers: Aspiring to be a model? Buy Bonobos clothing, take a photo of one’s self, then submit to Bonobos. Great marketing strategy, isn’t it?

These are just some of the appealing strategies on how Instagram is being used by these famous brands. Hypez, a reputable site in building a brand’s credibility fast using Instagram, is one with these brands in ensuring that every photo being posted via Instagram would give a mark to everyone who would see it. With Hypez, squeezing those creative juices in marketing and advertising has never been this fun!

About HYPEZ
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