Flagstaff, AZ -- (SBWIRE) -- 11/17/2014 -- With the constant and vastly changing world of technology on touch screens, came the battle between the two leading software giving power to the tablets being used these days. IOS versus Android is the common battle cry especially for those people who are always on the internet whether because of business or being in the know on the social media.

Android’s global production of low-cost tablets had been enjoying its gain on overall share compared to Apple’s iPad. Although Apple remains to be the only company which offers IOS, the tablet market grew by 11.5 per cent compared to last year’s results worldwide. The result also stated that 53.8 million tablets had been sold for the last quarter of the year. This data came from the latest report by IDC or the International Data Corporation which is the leading provider of advisory services, events and market intelligence for the telecommunications, consumer technology and information technology.

The market share of Apple’s IOS dropped from 22.8 per cent coming from 29.2 per cent at the same point that year. Although IDC did not specify the number of percentage of the increase tablets did for last year, it is said that Android made up the bulk of the increase in sales. Windows tablet and other platforms are accounted for a part of the sale. However, although IOS is losing a few market share it is still the most expensive single tablet of all time. Thus, even if more companies have been producing and selling affordable Android tablets, Apple is still earning numerous dollars because of its price.

However, based on the report published by JD Power, for the first time Amazon had cracked Apple when it comes to customer service satisfaction with their tablet offers. Amazon’s CEO Jeff Bezos had scored highly in the cost and ease of use category for tablets edging out Apple’s tablet by 827 points over 824 out of 1,000 while Samsung came in third with a score of 821.

As a conclusion, value-priced tablets continue to overcome the tablet market industry. Customers are turning their attention to the tablet’s performance in comparison with the price. According to Kirk Parsons, Senior Director of Telecommunications Services at JD Power, “Tablet brands that continue to successfully convey more value and package more performance at a reasonable price are more likely to satisfy tablet owners and increase loyalty and advocacy for the brand.”

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