Porters Five Force's analysis helps in analyzing the potential of buyers and suppliers and the competitive scenario of the industry for strategy building.It outlines the current trends and future scenario of the artificial turf market from 2017 to 2023 to understand the prevailing opportunities and potential investment pockets.
Portland, OR -- (SBWIRE) -- 05/23/2018 -- The Global Artificial Turf Market was valued at $2,530 million in 2016, and is projected to reach $5,842 million by 2023, growing at a CAGR of 12.7% from 2017 to 2023.
Artificial turf are man-made surfaces that are designed to resemble natural grass surfaces. The grass on artificial turfs are made from polymer fibers such as polyethylene, polypropylene, and polyamides; the use of which depends on their characteristic features. For instance, polyethylene grass fibers are long lasting and gentle to the skin, whereas polypropylene grass fibers last longer, but is harsh to human skin. Artificial turfs has been proven to have a low impact on the environment as these are recyclable, require less water, and reduce the use of pesticides & fertilizers. These turfs is widely used for as sports pitches due to its high durability, low maintenance, superior quality, all weather utility, virtual appeal, and eco-friendly attribute. Furthermore, these turfs have applications in leisure & landscaping sector. Thus, the potential advantages offered by artificial turfs increases it scope of applications in the market. This is expected to offer lucrative opportunities to players in the market in near future.
Factors such as replacement of natural grass with artificial turf in sports stadiums and eco-friendly attributes of artificial turf drive the growth of the artificial turf market. Moreover, increase in disposable income in developing and emerging economics has raised the purchasing power of the people, which in turn has led to use of artificial turfs for landscaping. However, high surface temperature of artificial turf and high cost of artificial turf hamper the market growth. The introduction of hybrid artificial turf offers new opportunities to market players in the near future.
The report segments the artificial turf market on the basis of material, application, and geography. Based on material, the market is segmented into polyethylene, polypropylene and polyamides. On the basis of application, the market is segmented into contact sport, leisure & landscaping, and others. Geographically, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
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The key players operating in the market include Victoria PLC (Avalon Grass), Sportfield Deutschland Holding GmbH (AstroTurf), CoCreation Grass Corporation, FieldTurf, Global Syn-Turf, Inc., Controlled Products, LLC (GrassTex), ForestGrass, Synlawn Artificial Grass, The Dow Chemical Company (DOW), and TigerTurf.
The Asia-Pacific artificial turf market has witnessed rapid growth rate due to of the sprouting sports stadiums, increase in inflow of investment in infrastructure, and rapid urbanization. Moreover, issue of water scarcity and improvement in lifestyle have supplemented the growth of the Asia-Pacific artificial turf market.
The polyamides artificial turf segment is projected to be the most lucrative segment, as polyamides are 33% stronger than polyethylene and 26% stronger than polypropylene. Furthermore, polyamides grass fibers hold color for a longer duration, has high melting point, and offers excellent wear resistance.
The contact sport segment in application is estimated to be grow at a rapid rate during the forecast period, due to the need for high quality grass surface, which offers protection to players and offers good playing surfaces.
Artificial Turf Market Key Segments:
By Material
- Polyethylene
- Polypropylene
- Polyamides (Nylon)
By Application
- Contact Sport
- Leisure and Landscaping
- Others