Albany, NY -- (SBWIRE) -- 04/26/2013 -- The report provides market analysis, information and insights into Ukraine’s cards and payments market, including:

Current and forecast values for each category of Ukraine’s cards and payments industry including debit cards, credit cards, prepaid cards and charge cards
Comprehensive analysis of the industry’s market attractiveness and future growth areas
Analysis of various market drivers and regulations governing Ukraine’s cards and payments industry
Detailed analysis of the marketing strategies adopted for selling debit, credit, charge and prepaid cards used by various bankers and other institutions in the market
Comprehensive analysis of consumer attitudes and their buying preferences for cards
Competitive landscape of Ukraine’s cards and payments industry

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Summary

In volume terms, Ukraine’s cards and payments industry recorded marginal growth during the review period (2008-2012), this was due to the adverse impact of the Eurozone debt crisis. The industry recorded a CAGR of 1.20%, rising from 38.9 million cards in circulation in 2008 to 40.9 million in 2012. Over the forecast period (2013-2017), the industry is forecast to grow at a CAGR of 6.77% from 45.7 million cards in circulation in 2013 to 59.4 million in 2017. Ukraine’s GDP measured a year-on-year (YOY) growth rate of 0.2% in 2012, compared to 5.2% in 2011. The slower growth rate was mainly due to a period of economic downturn. In the third-quarter of 2012, the country’s GDP declined by 1.3% YOY following increases of 2% and 3% respectively in first and second-quarters of 2012. External demand contracted due to weakened economic conditions in countries with emerging economies, which adversely affected the performance of export-oriented industries such as metallurgy and machine building.

Scope

This report provides a comprehensive analysis of Ukraine’s cards and payments industry
It provides current values for Ukraine’s cards and payments industry for 2012 and forecast figures for 2017
It details the different macroeconomic, infrastructural, consumer and business drivers affecting Ukraine’s cards and payments industry
It outlines the current regulatory framework in the industry
It details the marketing strategies used by various bankers and other institutions
It profiles the major banks in Ukraine’s cards and payments industry

Reasons To Buy

Make strategic business decisions using historic and forecast market data related to Ukraine’s cards and payments industry and each market within it
Understand the key market trends and growth opportunities within Ukraine’s cards and payments industry
Assess the competitive dynamics in Ukraine’s cards and payments industry
Gain insights into the marketing strategies used for selling various types of cards in Ukraine
Gain insights into key regulations governing Ukraine’s cards and payments industry

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Key Highlights

Ukraine’s GDP measured a year-on-year (YOY) growth rate of 0.2% in 2012, compared to 5.2% in 2011. The slower growth rate was mainly due to a period of economic downturn. In the third-quarter of 2012, the country’s GDP declined by 1.3% YOY following increases of 2% and 3% respectively in first and second-quarters of 2012.
In 2012, Ukrainian retail turnover recorded a YOY growth rate of 15.7%, reaching US$81.3 billion during January-October 2012. Notably, the Lugansk and Donetsk regions registered the highest growth, indeed total retail trade increased by 19.5% and 18.2% respectively in these locations.
Over the forecast period, the prepaid cards category posted a CAGR of 36.93%, rising from a projected 1.5 million cards in circulation by the end of 2013 to 5.4 million in 2017. In volume terms, the debit cards category held the highest market share of 71.0% in 2012. The second-largest market share of 25.7% was held by the credit cards category, followed by the prepaid cards category with a market share of 2.8%.
Total card payments reached UAH685.6 billion (US$86.1 billion) by the end of 2012, identifying a trend that consumers are increasingly using bank cards to complete their transactions. The volume of payments made via domestic credit cards rose quicker than those made through debit cards. Due to a growth in card payments, fraud increased during the review period, rising from UAH4.0 million (US$800,000) in 2008 to UAH4.7 million (US$600,000) in 2012.

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